It is difficult to recognize an honest trader from a fraudulent one on the internet. The customer can easily compare prices on the different online stores, hence, getting competitive pricing with minimum search costs and time (Rowley, 1996). There are many individuals that are looking for other amazing alternatives shopping and online shipping is just the fix for that. We have also ensured that the ordering process is secure; you can check the security feature in the browser. Mauritius is slowly approaching the same situation as USA with woman emancipation increasing and more people being computer literate. Moreover, it is argued that very often a useful product or service provided online makes people likely to use it and then recommend it to their friends and family. Online shopping is the process of buying goods and services from merchants who sell on the Internet. Essays Related to Online Shopping. According to Burke (1996), perceived usefulness is the primary prerequisite for mass market technology acceptance, which depends on consumers’ expectations about how technology can improve and simplify their lives (Peterson et al., 1997). Since the emergence of the World Wide Web, merchants have sought to sell their products to people who surf the Internet. There are many individuals that are looking for other amazing alternatives shopping and online shipping is just the fix for that. The consumer does not get the opportunity to inspect the product personally or try it until it arrives by post. Read this essay to learn about essay on e commerce, e-commerce essay topics, essay on ecommerce in india, e-commerce essays advantages and disadvantages, essay on e commerce and online shopping, e-commerce essay conclusion! Shoppers can visit web stores from the comfort of their homes and shop as they sit in front of the computer. In the past, The Theory of Reasoned Action (TRA) and The Theory of Planned Behaviour (TPB) have been used excessively to predict the different types of behavior. Therefore, higher educated persons are more likely to shop online than less educated people. Customer satisfaction is regarded as being important for the success of internet stores as it is considered to be a major driver of adoption of online shopping. VAT Registration No: 842417633. The initial adopter of online shopping could well be categorised as being the young generation (Sorce, 2005; Perotti, 2005). Prices are typically cheaper, shipping is fast, and the products arrive in good condition. Ease of use has a direct effect on perceived usefulness and behavioural intention (Venkatesh and Davis, 2000), that is, perceived ease of use directly affects intent of Mauritians to use internet to shop online. Shim et al. The Online Shopping Experience. According to Pavlou and Fygenson (2006), trust is defined as the buyer’s belief that the seller will behave benevolently, capably and ethically. These online shopping pros and cons show that this process is usually beneficial to companies and consumers. A web site is useful if it delivers services to a customer but not if the customers’ delivery expectations are not met (Barnes and Vidgen, 2000). All work is written to order. Internet allows the possibility to deal with many different vendors simultaneously and rapidly switch vendors and suppliers without causing much disturbance. If a system or technology is very difficult or complex to use, it will not be likely be used if an alternative method already exists. Furthermore, if a previous online shopping experience was not satisfactory, it has a negative impact on the acceptance of online shopping (Oliver, 1980; Oliver and Swan, 1989a). Understanding the benefits and drawbacks of online shopping along with the factors affecting acceptance of online shopping gives a general idea about the situation and behavior of Mauritians. Online shopping has become a popular shopping method ever since the internet has declared a takeover. Research predicting intentions to use online shopping behaviour has frequently used TAM (Vijayasarathy, 2004). (2000) found that customer lifestyles directly and indirectly affect the customers’ buying behavior on the internet. Online shopping is a new technology that has been created along with the development of the Internet. Mohammed Online shopping has spread in the world as a result of the improve of technology. Potential online shoppers are likely to look among their opinion leaders, with initial experience for evaluative information and cues, within their social environment to increase their familiarity with the online shopping site (Venkatesh and Davis, 2000). Successful acquisition of product and efficient accomplishment of the shopping task leads to customers exhibiting stronger repurchase and adoption intentions (Babin and Babin, 2001). Company Registration No: 4964706. There are tons of online shopping sites where you can buy everything from plane tickets and flat-screen TVs to food, clothes, furniture, office supplies, movies, and lots more. Once the specific product is found, the consumer will put it into a shopping cart. Sample Argumentative Essay on Online Shopping versus In-Store Shopping We do not share your personal information with any company or person. cosmetic is vital for both ladies and gents. Online shopping saves money. ÕBµòy“€Sb]ÏT@«LSTq©XwÀR¨}´±‚rÙ¡k§ª€2+ŽñÖW5þsíÀ×õªC`é ÝMø(³³Òq01\µÔ*ÊÝЇDøê ­ÎÀú. This step is referred to as the “temporary purchase”. Privacy refers to the extent to which the electronic commerce web site is safe and protects the customers’ information (Chiu et al., 2009). The number of people grocery shopping less than five minutes from their home has more than doubled over the last 20 years, increasing from 17% in 1980 to 42% in 2006. They may then indulge in fraudulent activities, taking the money and sending worthless or faulty items or sometimes not even anything. Therefore, I think this is definitely a positive trend and the popularity of online shopping is likely to continue. It is a convenient method of shopping and allows for a vast array of products to be at your fingertips. Resultantly, given physical inspection is impossible, the potential of online is greatly dependant on interaction issues with computers (Hoque and Lohse, 1999; Griffith et al., 2001). Reference this. (2007) argued that if the online shopping process is not perceived to be easy to use, the consumer will leave the online store. Nowadays, many women are working and managing household chores and shopping is becoming a bit of a challenge. The location of a store also is a determinant. Study for free with our range of university lectures! It is found suitable by many people who think it has many benefits. Essay on E-Commerce: Electronic commerce, commonly known as e-commerce, is the … The dissertation topic is, understanding online shopping behavior of customers in Mauritius. Internet being a new and challenging way of shopping, it is perceived by many consumers as being risky (Monsuwe et al., 2004). Online Shopping vs Traditional Shopping Essay 792 Words | 4 Pages. Exchanging or returning faulty items can prove to be difficult when they were shopped online. More and more women are working and becoming independent nowadays and the responsibility of a household being mostly on their shoulders, they are turning to electronic commerce to do grocery shopping and other purchases. He can shop for products or services at any time and place given he has connection to the internet. The decision to buy process essay online should be a result of your desire to score a top grade no matter the challenges you are facing. From simple essay plans, through to full dissertations, you can guarantee we have a service perfectly matched to your needs. Mahmood et al. Situational factors, demographics, perceived risks and previous online shopping experience constitute the other determinants of online shopping. Furthermore, Alreck and Settle (2002) established that compared to traditional modes of shopping, considerable time was saved through internet shopping. Davis (1989) then extended the TPB to propose the TAM. Consequently, for the sake of this project, the TAM amongst others has been adopted to assess the online shopping behavior of customers in Mauritius. Also, subjective norm (which will also be called social pressure in this research) is “the social pressure to commit or not to commit to a certain behaviour” (Ajzen, 2006). Design and Implementation of E-Commerce Site for Online Shopping 10 4.0 ONLINE SHOPPING APPLICATION: Anyone can view Online Shopping portal and available products, but every user must login by his/her Username and password in order to purchase or order products. The consumer is not able to monitor the level of security when he is revealing personal data on the internet. which is the best way to save time, money, avoid polution and other hazards. Another advantage of online shopping is the abundance of information and reviews on products which are available on the internet. Price sensitive shoppers are mainly concerned with getting products at the lowest price or gaining the best value for the money they spend (Bellenger, 1980). To export a reference to this article please select a referencing stye below: If you are the original writer of this essay and no longer wish to have your work published on UKEssays.com then please: Our academic writing and marking services can help you! Essay on E-Commerce: Electronic commerce, commonly known as e-commerce, is the … 0 users have voted. There are some scammers who often sell products at a very low price just so that they can get the credit card information or bank account details of a person. E commerce is the easiest, most convenient way of conducting business over the internet for business professionals and individuals. Conducting business over the internet is simply visiting specific websites, also referred to as surfing the web, for online shopping or business related matters. Therefore, if online shopping is a socially desirable behaviour, a person is more likely to shop electronically (George, 2002). ¨•–+U(ˆÞÂEéñÀÈOM{å…:1^O)4ö`ß{àþ©Oû#n±~HýUÛE  3‘¾@ü\F—ÖÌ'+¨hðÔü2bTâ±J*Û5]N‹lÍåîu*•—n†?BÀHˆˆªæ®Nëø)ŸŸ9E ÿ⠗AÝ (2005) confirm a significant link between talking about online shopping with friends and intention to shop online. Know the cons of online shopping to realize the benefits of shopping at a traditional store. Online shopping can be perceived as a two-sided coin. The consumer is unable to check the quality of the product online. When consumers initially trust their online vendors and have perception that adopting online shopping is beneficial to shopping performance and effectiveness, they will eventually come to believe that online shopping is useful (Gefen et al., 2003). On one side, it is seen as a beneficial means to shop and on the other side, there are the risks associated with it. The objective of this study is to provide an overview of online shopping decision process by comparing the offline and online decision making and identifying the factors that motivate online customers to decide or not to decide to buy online. A payment method and delivery site is chosen during this step. from a seller interactively in real-time without anintermediary service over the internet.Online shopping is the process of buying goods and … Prices are typically cheaper, shipping is fast, and the products arrive in good condition. Positive or negative social pressures, such as media, online social groups or word-of-mouth, influence customers to increase or decrease their intention to shop online. A process essay explains the how-tos of a certain topic. An online shop, Internet shop, web shop or online store evokes the physical similarity of buying products or services at a bricks-and-mortar retailer or in a shopping mall. Since the customer only has limited information and contact about the vendor and there is no proven guarantees that the vendor will not indulge in undesirable opportunistic behaviors, trust is a critical aspect of online shopping (Gefen et al., 2003). Currently consumers have the possibility to examine the products inside out hence increasing the positive experience brought by online shopping. You can choose from a wider variety of things available for you to shop which may not be available in the local brick and mortar stores. People gets rare time to go out and shop, so mostly people now prefers online shopping in pakistan . It is understood that higher educated consumers are also the ones with higher income. Some people prefer to shop online especially because it removes the need for personal contact and interaction with salesperson and other customers (Curran et al., 2003; Dabholkar and Bagozzi, 2002; Polatoglu and Ekin, 2001; Sathye, 1999; Davis et al., 1992). The accuracy and usefulness of an online store site also influence customer attitudes. We've received widespread press coverage since 2003, Your UKEssays purchase is secure and we're rated 4.4/5 on reviews.co.uk. Using the internet to shop online has become one of the primary reasons to use the Internet, combined with searching for products and finding information about them (Joines et al., 2003). The weakness of online shopping is that you have to be really carefull in choosing the site you want to buy the things you need. Registered office: Venture House, Cross Street, Arnold, Nottingham, Nottinghamshire, NG5 7PJ. Registered Data Controller No: Z1821391. Past surveys from Safe Home Products show that, "Eighty-nine percent of Consumers prefer online shopping to store shopping," (Safe Home Products). After the purchase is done, there is the “payment process”. As stated by Bellenger (1980), price sensitive shoppers view low prices as a very big incentive. (2009) proposes that an individual is more likely to assume continued usage when he realizes such usage is useful. There are times, however, when online shopping can also be a negative experience. Disadvantages of Online Shopping. Due to elimination of maintenance, real-estate cost, the retailers are able to sell the products with attractive discounts through online. 1. The emergence of the internet has allowed for a paradigm shift in how people shop traditionally. Furthermore, every time a person uses his credit card on the internet, there is an identity theft risk associated with it. There are some people who can buy malwares, install them on online stores and then use them to steal banking credentials of customers. Business and Marketing Essay: Grocery Stores. We're here to answer any questions you have about our services. Subjective norm is “a person’s perception that most people who are important to him think he should or should not perform the behavior in question” (Ajzen and Fishbein, 1975). The buyer’s decision-making process … Unlike the traditional shopping of going out to, online shopping is the purchasing of goods through the internet from another person selling to someone buying. There are many advantages of online shopping; this is the reason why online stores are a booming business today. They could include a consumer’s preference for personal contact, lack of mobility or need for special items. 2013) Peterson (1997), has been quoted explaining that shopping 'is a process, composed of a set of distinct components linked together in a … Examining the different factors that affect technology acceptance generally, will help to better understand the acceptance of online shopping. Users may continue using e-commerce service if they consider it useful, even if they may be dissatisfied with their prior use (Bhattacherjee, 2001b). However, if there is any kind of limitations or the payment procedures are too complicated, the consumer can search for another product within the same website or choose to leave the shopping store for another website. The process of online shopping may be defined as when consumers decide to use the internet to shop. 1 Back Land: I am doing an e-commerce online store call ruhionline. High income households are associated with a lavish lifestyle. The process of online shopping may be defined as when consumers decide to use the internet to shop. Online Shopping And Shopping 745 Words | 3 Pages. It cannot be tasted, smelled or touched. Customers who have completed the shopping task of product acquisition efficiently, will be more likely to exhibit stronger repurchase intentions (Babin and Babin, 2001). The customer can go on sites where previous customers have rated, reviewed and commented on a product to get a clear idea about it. There is a torrent of modern style which flowing over us all the time. Additionally, George (2002) contends that an individual is more likely to adopt online shopping if it is a socially accepted behavior, that is subjective norms also play an important role in the acceptance of online shopping. Shopping online means you have to wait to receive the product(s) whereas traditional shopping implies that you get your purchase right away. Many websites do not ensure data protection and sell or supply customers’ contact information to an online merchant. The customer can only rely on feedbacks by previous users or the pictures and descriptions provided. Internet allows quick and easy access to large volume of information. Web site design quality is crucial for online stores (Lee and Lin, 2005) and has strong impact on user perception of ease of use. These online shopping pros and cons show that this process is usually beneficial to companies and consumers. Perceived ease of use in the context of this research refers to the extent to which a consumer believes that online shopping will be free of effort (Chiu et al., 2009). Home — Essay Samples — Business — Online Shopping — Pros And Cons Of Online Shopping This essay has been submitted by a student. co. uk website the propose of this web site define characteristics visitor can see the publically available characteristics such a browse merchandises ( Dressing for work forces & A ; adult female and accoutrements ), position inside informations of merchandise ( Size. If a consumer is in need for a special item which is not available in traditional stores and markets, he can consider online shopping as a way to fulfill his needs (Wolfinbarger and Gilly, 2001). Demographic characteristics like income, education, gender and age have been known to affect intention to shop online (Bellman et al., 1999). Consumers with high incomes tend to shop online more than lower income households. Know the cons of online shopping to realize the benefits of shopping at a traditional store. cosmetic is vital for both ladies and gents. 7. In conclusion, online shopping offers greater benefits to customers when compared to in-store purchasing. Online shopping. Despite its advantages, online shopping is still a relatively new concept for most people and because of this online shopping will fall behind the traditional shopping market, at least for now. nice article on online shopping, it is a growing trend that e-shopping is flourishing in pakistan day by day. c) THE ADVANTAGES AND DISADVANTAGES Online shopping has become a popular shopping method ever since the internet has declared a takeover. On the other hand, fraud and security concerns and privacy concerns are drawbacks of the online shopping channel. Now that you already tackled the basics of this composition as well as the steps in making one, we are giving you in this section some exciting ideas that you can use in writing your own process essay for this year, 2019. The TAM suggests that, all the other factors being equal, it is possible that an online shopping store which is deemed to be easier to navigate and use, provoke a perception of usefulness. Situational factors are described as temporary conditions which affect how consumers behave, in this case, if they will adopt online shopping. E-Commerce and Online Shopping. Marketing Therefore, usefulness usually acts as a persuasive tool that increases social influences on intention to continue using the technology. It alleges that intentional behavior is primarily determined by both the attitudes adopted by potential customers toward performing the act and what people will think about them (social norms/subjective norms). This shows more people are computer literate these days. There are many individuals that are looking for other amazing alternatives shopping and online shipping is just the fix for that. Ã2Çíc~ÒHñ d #Å%±×#Çz~XêJ¶qH­Tá¸ZCý&Ùo»ÍŠ4‚Z‹œRy6Y.ßµ,†Ã;Î(æKg0Òaí˜ûÙP W#¨ÿ]!«5Б@‰£ºUfS The consumer searches for online stores websites and browses the different websites until an appropriate website is found. E-commerce is now the backbone for business growth and Business to Consumer e-commerce has paved the way for online shopping in the late 1990s. However, this category of people is being extended to include the general population with internet being more accessible and more people being computer literate. TRA is used to understand the determinants of intentional behavior. íë ÔBÛ You can buy whatever you want even at 3 a. m. in the morning. Due to elimination of maintenance, real-estate cost, the retailers are able to sell the products with attractive discounts through online. Monsuwe et al. Disclaimer: This work has been submitted by a university student. If you need assistance with writing your essay, our professional essay writing service is here to help! Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UKEssays.com. Such behaviors include fake photos and misleading descriptions, sale of fake or defective products, failure of the vendor to deliver merchandise or even failure to deliver in a timely manner and sending something of less economic worth than advertised. If the consumer encounters any kind of problem or difficulty during these steps, he can always leave the website and restart the process as from the “searching for websites” step. This will interest price sensitive consumers/shoppers. There are times, however, when online shopping can also be a negative experience. online shopping behavior. Moreover, some consumers, who cannot shop in traditional stores due to an illness or any other immobilizing factors, can resort to online shopping to meet their shopping goals. However, Venkatesh and Davis (2000) associated the above two factors of TAM and concluded that ease of use has a direct effect on perceived usefulness and behavioural intention. CHAPTER 2 LITERATURE REVIEW. A Study on “The impact of online shopping upon retail trade business” AmitSaha Royal School of Commerce Royal Group of Institutions (RGI) Guwahati, Assam Abstract: In this paper an attempt has been made to highlight the impact of the increasing trend of online shopping over the various fixed shop … Furthermore, the reason behind the consumer’s purchase also is important. You can view samples of our professional work here. Highly educated people are more comfortable using the electronic medium to shop (Burke, 2002). Advantages And Disadvantages Of Online Shopping Essay. 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